Empowering Data-Driven Enterprises with Reltio Connected Data Platform

Partnership overview

Powering Trusted Data with Reltio

Aptus Data Labs combines cloud-native MDM expertise with Reltio to help enterprises unify, govern and activate customer, product and supplier data in real time.

Together, we create trusted data foundations that improve decision-making, digital experiences and enterprise-wide data consistency.

Joint value

Joint Value Proposition

Unified Customer 360Enable real-time 360-degree views of customers and business entities using Reltio’s MDM platform, enriched with Aptus’ AI-powered data quality and entity resolution solutions.
Accelerated Time-to-ValuePre-built frameworks, Reltio implementation accelerators, and domain expertise in pharma, retail, and BFSI enable faster deployment and measurable business value.
Scalable & Compliant ArchitectureCloud-native, API-first MDM designed for compliance (GDPR, HIPAA) and hyperscale environments—enabled by expert implementation from Aptus Data Labs.

What we deliver

Our Capabilities in the Reltio Ecosystem

Reltio Implementation & ConfigurationDesign and implement scalable Reltio environments aligned to enterprise data models, governance needs and business priorities.
- Configure entities, relationships and survivorship rules.
- Set up business logic, workflows and stewardship models.
- Align Reltio architecture with enterprise MDM strategy.
- Support phased rollout across business domains.
Data Ingestion, Profiling & Match/MergeBuild trusted master data by improving quality, consistency and entity resolution across source systems.
- Ingest data from enterprise applications and external sources.
- Profile data quality and identify duplication or inconsistencies.
- Configure match, merge and survivorship logic.
- Create reliable golden records across domains.
Workflow Automation & Data StewardshipStreamline governance and stewardship with role-based workflows and automated controls.
- Automate review, approval and exception handling.
- Define stewardship roles and ownership models.
- Improve data issue resolution and accountability.
- Enable governed collaboration across business teams.
Enterprise IntegrationConnect Reltio with cloud, data and analytics platforms to activate trusted master data across the enterprise.
- Integrate with AWS, Snowflake, Boomi and Power BI.
- Connect operational and analytical systems through APIs.
- Enable near real-time data synchronization.
- Extend master data into downstream applications and workflows.
Metadata, Lineage & GovernanceImprove trust and transparency with stronger visibility into enterprise data.
- Capture metadata across master data domains.
- Track lineage from source to consumption.
- Strengthen governance, auditability and policy adherence.
- Improve discoverability and understanding of critical data assets.
Multi-Domain MDMCreate a unified approach to managing critical enterprise data across multiple business domains.
- Support Customer, Product, Supplier, HCP and Location data.
- Standardize governance across shared data domains.
- Link relationships across customers, products and business entities.
- Build a scalable foundation for enterprise-wide MDM.

Featured offering

Industries

In action

Technology stack

Partnership advantages

The Aptus + Reltio Advantage

Trusted Data at Enterprise ScaleUnify fragmented customer, product, supplier and HCP data into governed, reliable golden records that support enterprise-wide decision-making.
Faster Time to ValueAccelerate Reltio adoption with proven implementation patterns, reusable accelerators and domain-led delivery across complex data environments.
Real-Time Data ActivationMake trusted master data available across CRM, analytics, cloud and downstream applications through scalable, near real-time integration.
Governance Built InStrengthen data quality, stewardship, lineage and access controls with governance embedded across the MDM lifecycle.
Industry-Aligned MDM ExpertiseApply domain-specific data models and workflows across Pharma, BFSI, Retail, Manufacturing and other data-intensive industries.
End-to-End Data ModernizationConnect Reltio implementation with broader data engineering, cloud, analytics and AI capabilities to create a scalable foundation for enterprise intelligence.

Why Aptus

Client Results