Product Marketing Manager
About the Role
We are seeking a highly strategic and execution-focused Product Marketing Manager who can bridge the gap between complex AI capabilities and real-world customer value. You will own product positioning, go-to-market strategy, and demand generation for AI-driven solutions.
This role requires someone who understands both technology (AI/ML concepts) and business impact, and can translate that into compelling narratives that drive adoption and revenue.
Key Responsibilities
1. Product Marketing & Positioning
- Define clear, differentiated positioning and messaging for AI products (e.g., GenAI, ML platforms, automation tools)
- Simplify complex AI/ML concepts into business-friendly messaging
- Create high-impact content: product decks, whitepapers, case studies, website copy
2. Product Strategy & GTM (Go-To-Market)
- Own and execute GTM strategy for AI product launches and feature releases
- Conduct market research: competitors, AI trends, customer use cases
- Identify ICP (Ideal Customer Profile), buyer personas, and key industry segments
3. Product Sales & Revenue Enablement
- Partner closely with sales teams to drive product adoption and revenue growth
- Build sales enablement tools: pitch decks, demo scripts, battle cards
- Support enterprise deals by articulating AI value propositions to clients
4. Lead Generation & Demand Generation
- Drive end-to-end campaigns for pipeline generation (digital, webinars, events, partnerships)
- Work with performance marketing teams to optimize lead funnels
- Measure and improve conversion metrics across the customer journey
5. Cross-functional Collaboration
- Work with Product, Engineering, Data Science, Sales, and Marketing teams
- Provide feedback from market and customers to influence product roadmap
- Align messaging across all customer touchpoints
Required Skills & Qualifications
- 5+ years in Product Marketing / Growth / Product Sales in SaaS or AI-based companies
- Strong understanding of AI/ML concepts (GenAI, NLP, automation, data platforms)
- Experience in GTM strategy, product launches, and demand generation
- Proven ability to work with enterprise sales teams
- Excellent storytelling, communication, and presentation skills
Preferred Qualifications
- Experience marketing Data/AI/ML platforms, SaaS products, or Business solutions
- Familiarity with tools like HubSpot, Salesforce, Google Analytics, marketing automation tools
- MBA or equivalent business/technical background
- Prior experience in revenue & growth
Why Join Us
- Work at the forefront of AI innovation (GenAI, automation, intelligent systems)
- High ownership and visibility
- Opportunity to shape the future of AI-driven products
Equal opportunity
Aptus Data Labs is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, gender, age, disability or any other protected characteristic.
Recruitment fraud notice
Aptus Data Labs never requests payment during recruitment. Official communication comes only from @aptusdatalabs.com addresses.
Role summary
Reference
ADL-1054
Department
Business Functions
Location
Bengaluru
Experience
3–6 Years
Work model
Office
Employment type
Full-time
Role details
Location: Bangalore
Industry to be worked for: Pharma/Life Sciences/ Manufacturing/ Retail / Fintech / Technology
Technology knowhow: Data Engineering & Governance / AI / Cloud / Emerging Tech / Business Solutions
Technologies
HubSpot, Salesforce, Google Analytics
Why Aptus
Enterprise Data + AI work that reaches production — across pharma, banking, finance, manufacturing and technology.
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