Enabled a pharmaceutical company to increase their Conversion Rates, decrease Turn Around Time (TAT) and helped them realize the Return on Investment (ROI) on marketing cost.

Revolutionizing Hispanic Health with Data Analytics

Case Study: Revolutionizing Pharma Analytics with AWS Data Lake

About the Client

Our client is the world leader for Hispanic health, wellness and togetherness. They create supplements and communities that focus on preventative solutions to health problems, tailored to individual needs.

Our client is backed by leading retail partners, and leading medical professionals, and is one of the leading pharmacy and healthcare companies headquartered in the United States.

The Business Challenge

The client had troubles in identifying the resources needed for the call center team based on the campaigns, seasons and time-period of the day to do a short period demand forecasting.

The Business Approach

Forecast calls at a 15-minute interval and resources required for those calls to improve the calls to answered ratio.

Data Preparation

Data from various sources were fetched such as:

Tech Stack

The tech stack used in this project are

Modeling Approach

Model Results

Impact Created In Business

Reference Architecture

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