Helped a large pharmaceutical company to extract insight from data and improve performance using Augmented Analytics

Augmented Analytics for Sales & Operational Planning (S&OP) for a Pharma Company

Case Study: 70% Efficiency Gains in Development Time with Augmented Analytics

About the Client

The client is a multinational pharmaceutical company that manufactures and sells pharmaceutical formulations and active pharmaceutical ingredients primarily in India and the United States.

The Business Challenge

The client wanted the capability to develop dashboards on-the-fly, generate insights, and make business decisions quickly and efficiently. Moreover, this capability would eliminate the necessity of a visualization developer to understand the requirements and generate the reports in a tool that required complex training to use.

What Aptus Data Labs Did

Aptus Data Labs developed a natural language-driven AI/ML-powered web application that allows citizen Data Scientists & SMEs to generate incisive actionable insights using speech input in just a few clicks. As the users present the dashboards, they can also record minutes of the meeting and assign action items within the application.

The Impact Aptus Data Labs Made

We enabled the client to get their business ahead of the curve by providing them the ability to generate quick & incisive business insights from the data. Furthermore, the solution improved the productivity of business users and helped optimize the workflow of IT and Data Science teams.

The Business and Technology Approach

We have developed an Augmented Analytics web application that features:

Use of speech-to-text and Natural Language Processing technologies to:

A data preparation layer that helps users to:

A data preparation layer that helps users to:


Tools Used




ReactJS (ChartJS & D3.js for visualizations)

Business Logic




Orchestration & Scheduling



Docker, AWS

The Outcome

The Augmented Analytics solution eased the process of visualization and business insight generation time by cutting down development time by more than 70%, and empowered business users and SMEs to generate key dashboards with simple voice input.

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