case studies

Driving Transformation Through Data & AI

Explore how Aptus Data Labs empowers enterprises with scalable, AI-powered solutions that deliver measurable business value.

Explore Case Studies

At Aptus Data Labs, we turn vision into value.

Our AI, data engineering, and advanced analytics solutions are transforming enterprises across industries — from Pharmaceuticals and FinTech to Retail, Manufacturing, and Global Business Services (GBS).

This curated selection of case studies highlights real-world impact — enabling smarter decisions, operational excellence, and digital innovation.

Banking

100% to 300% Improvement in Query Performance

Migration of 700+ TB Across 12,000+ Tables

USD 15+ Million ROI from Phase 1 Implementation

99.6% SLA Achieved with 24x7 Platform Support

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Manufacturing

200% Improvement in Model Execution Performance

Enhanced ADY% and Scrap Reduction

Integrated Reporting with Real-Time Dashboards

Always-On Platform Support

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Consumer

Automated Optimal Price Estimation

Improved Forecasting Efficiency

CI/CD Enabled Retraining Pipeline

Cost and Time Savings Through Automation

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Pharmaceuticals

Streamlined SOP Rewriting and Review Workflow

Improved SOP Quality and Readability

Audit-Ready Change Traceability

Foundation for AI-Enabled Regulatory Compliance at Scale

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Pharmaceuticals

95% Reduction in Manual Effort

90–95% Accuracy in Placeholder Text Replacement

Drastic Time Reduction

Significant Cost Savings

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Retail

Smarter Financial Planning

Efficient Supply Chain Management

Marketing ROI Optimization

Proactive Customer Support

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Pharmaceuticals
AWS-Based Data Lake and PostgreSQL Migration for Analytics Modernization in Pharma
To reduce total cost of ownership (TCO), improve scalability and performance, and modernize the analytics environment by migrating from Oracle EDW to a cloud-based PostgreSQL platform with enterprise-grade open-source tools and AWS infrastructure.

Significant Cost Savings on Licensing

Streamlined 24x7 Support and Automation

3.2 TB Data and Complex Schema Migration

High-Performance Storage Strategy

Technologies
AWS Database Migration Service (DMS)
capabilites
Modernization & Migration Factory
Fintech
Implementing Data Science Solutions for Financial Application
To address the client’s challenges in categorizing income, expenses, payment modes, and merchants across multiple platforms, and to enhance visibility, automation, and insights for smarter financial management.

Detailed Income & Expense Visibility

Automated Transaction Classification

Enhanced Admin Controls

Actionable Insights for Users

Technologies
Kafka
capabilites
AI and Advanced Analytics
Retail
Management Information System (MIS) Using Power BI for Nutrition Wellness Company
To consolidate data from multiple business functions into a unified MIS platform, enabling dynamic visualization, real-time reporting, and actionable insights across finance, operations, marketing, and customer service for faster and more informed decision-making.

Company-Wide Visibility

Smarter Financial Forecasting

Marketing Optimization

Operational Efficiency

Technologies
Power BI / Tableau / Looker
capabilites
Data Foundation & Value Management
Retail
Promotions Management Platform
To streamline and automate the launch and monitoring of promotional campaigns by developing a centralized platform that empowers marketing teams to manage, track, and analyze promotion effectiveness across Shopify, Amazon, and TikTok.

Centralized Campaign Tracking

Targeted, Data-Driven Promotions

Accelerated Campaign Execution

Unified Performance Visibility

Technologies
API Integrations (Shopify, Amazon, TikTok)
capabilites
Application Development