Business Objective / Goal
To streamline and automate the launch and monitoring of promotional campaigns by developing a centralized platform that empowers marketing teams to manage, track, and analyze promotion effectiveness across Shopify, Amazon, and TikTok.
Solutions & Implementation
- Developed a user-friendly web interface enabling marketing teams to input promotion details such as product selection, discount offers, applicable channels, and campaign duration.
- Integrated backend systems with leading e-commerce platforms using Shopify, Amazon, and TikTok APIs for real-time synchronization.
- Built interactive analytics dashboards for monitoring campaign performance, audience engagement, and ROI in real time.
- Ensured platform scalability and performance using PostgreSQL for structured campaign data and campaign metadata management.
- Enabled seamless coordination between marketing and operations through centralized promotion management and history logs.
Major Technologies Used
- React – Frontend web application framework
- PostgreSQL – Backend data storage for campaign management
- Shopify, Amazon, TikTok APIs – For real-time integration and execution across platforms
Business Outcomes
- Centralized Campaign Tracking Centralized tracking and campaign history, simplifying audits and improving operational alignment.
- Targeted, Data-Driven Promotions Data-driven campaign refinement, enabling targeted promotions with better conversion.
- Accelerated Campaign Execution Faster execution cycles for campaign setup and launch, improving agility in response to market demands.
- Unified Performance Visibility Cross-platform performance transparency, allowing teams to measure ROI across Shopify, Amazon, and TikTok in a unified view.
