Case study
Automated Customer Complaint Tracking System
Support teams capture, classify, route and escalate complaints through a React and PostgreSQL application with Power BI reporting.
Table of contents
Business objective
To create an end-to-end platform for capturing, classifying, and resolving customer complaints across multiple categories, while improving resolution time, operational visibility, and complaint analytics to support business growth and customer retention.
Solutions & implementation
Built a React-based web application to log, categorize, and track complaints in real time.
Implemented automated back-end workflows for complaint routing, escalation, and response management.
Integrated analytics and reporting capabilities using Power BI to visualize trends, identify recurring issues, and track resolution KPIs.
Designed structured data storage using PostgreSQL to support seamless querying and historical recordkeeping.
Enabled automated notifications and escalation triggers, ensuring no complaint goes unresolved or delayed.
Major technologies used
React
Interactive and responsive front-end interface
PostgreSQL
Centralized data repository for complaint records
Power BI
Visual analytics and reporting dashboard
Business outcomes
Real-time complaint tracking and escalation improved transparency and accountability
Resolution times reduced from weeks to days, significantly improving customer trust
Detailed analytics enabled root cause identification, driving proactive improvements in services and products
Boosted customer satisfaction and retention through faster responses and clearer communication
Streamlined internal processes, empowering support teams with visibility and performance tracking
More results
More success stories
%20Using%20Power%20BI%20for%20Nutrition%20Wellness%20Company.png)
Have a similar problem?
Tell us the workflow you want to move first and we’ll map it against what we have already shipped in your industry.
