Assisted a digital marketing company to optimize KPIs and increase...Read More
The client is an omnichannel ecommerce platform company based in the UK. The client provides B2B and B2C commerce solutions to businesses to increase business performance and make informed decisions.
The client wanted to understand customer behavior in the continually changing market to stay one step ahead of its customers. The client wanted to analyze the past click-through behavior, shopping history, product preferences, and customer behavior to bring a positive difference to the business.
We built an advanced AI/ML-based predictive engine to allow a continuous analysis of customer data, with Machine Learning capabilities to provide the most relevant results and recommendations to users. Below are the steps implemented as a part of this solution:
The new analytics platform boosted the performance by 62% and reduced the data processing time. It also reduced IT costs by 400% and helped the client to handle large volumes of data smoothly.
Azure, Azure ML Studio, R , Python, Azure ML Server